Drive to Store Campaigns in London
From the pavement to your shop door
A drive-to-store campaign has one job: to bring more people through your door. We place a branded tricycle or kiosk close to your store, offer passers-by a reason to stop, and guide them inside with an invitation, an offer or an experience waiting in store.
For Charlotte Tilbury, we ran a beauty activation outside Sephora designed to stop shoppers and bring them into the world of the brand. For Tommy Hilfiger, hot chocolate offered from our branded tricycles drew people towards the brand.
Drive to store combines well with product sampling, leaflet distribution and clean pavement tags. See also our street marketing.
What makes people walk in
A reason to stop: a hot drink, a sweet treat, a flower or a sample.
A reason to come in: an invitation, an offer or an experience in store.
A clear path: temporary pavement tags and a team that guides people to your door.
Results you can follow: we work with your store team to see the effect on footfall.
How we run your drive-to-store campaign
Why brands choose Lily
One team, from the first call to the last guest.
The cart
Designed and built in our London workshop, eye-catching and fully equipped.
Bespoke design
Every detail adapted to your brand, from the cart wrap to the cups and napkins.
Our people
Friendly hosts who represent your brand with warmth, from set-up to the last guest.
Responsible choices
Local suppliers where possible, reusable equipment and waste kept to a minimum.
From the street to your store
Ready to bring more people through your door?
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Let’s plan your drive-to-store campaign
Drive to store for every retailer
We run drive-to-store campaigns across London, for flagships, boutiques, department store concessions and pop-ups.
Store openings
A strong start for a new boutique.
Product launches
Bring shoppers in to discover a new product.
Seasonal sales and events
Boost footfall on key dates.
Beauty counters
Guide shoppers to your counter.
Pop-up stores
Make sure people find your pop-up.
Our street teams in action
Explore our outdoor marketing services
Drive to store: your questions answered
A drive-to-store campaign uses street activations, offers or experiences near a shop to persuade passers-by to walk in. The goal is measurable: more people in store.
It depends on the number of days and locations, the team and the branding. Send us your brief for a tailored proposal.
Yes, subject to the rules of the location. We check what is allowed with you and your landlord or the local authority.
Charlotte Tilbury, Tommy Hilfiger, Longchamp and Bonne Maman, among others.
Yes, see product sampling and leaflet distribution.
We agree the indicators with you before the campaign, such as footfall or redemptions, and work with your store team to follow them.
Yes. Drive-to-store is often the first step of a store opening or launch event: our teams bring people to the door, and our carts and hosts welcome them inside.
Yes: a Charlotte Tilbury beauty activation outside Sephora. Read the case study.
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