AN INNOVATIVE OUTDOOR ACTIVATION - FLOWER ANIMATION
Discover your brand differently with a DOO Mobile action and leave a mark with an innovative marketing campaign.
GUERRILLA MARKETING : PREPARE FOR SPRING WITH A FLOWER ANIMATION
Embrace the spirit of spring with boldness and originality through a guerrilla marketing action: Create a floral animation like Longchamp in Paris, transforming urban spaces into an explosion of colors and scents. This approach not only instantly captures attention but also creates an unforgettable memory, strengthening the brand identity and establishing a deep emotional connection with the audience. It’s a powerful strategy to stand out in a saturated market, perfectly illustrating how nature and creativity can combine for maximum impact.
STEPS TO A SUCCESSFUL OUTDOOR ACTIVATION (FLOWER DISTRIBUTION) :
STEP 1: FLOWER SOURCING
At Lily, we perform ethical and sustainable sourcing with high-quality flowers. We work closely with local producers practicing respectful agriculture to reduce our carbon footprint and support the local economy. Our rigorous selection process ensures that our flowers come from farms guaranteeing fair working conditions, highlighting quality, sustainability, and ethics at every stage of our supply chain.
STEP 2: FLOWER BOUQUET ASSEMBLY
Delving into the creation of bouquets, from color choice to floral composition, is essential to highlight your brand and tailor the brand activation to your specific needs. This approach allows us to reflect the identity and values of your company and personalize each creation to effectively communicate your brand message. By adapting the compositions to each occasion and considering our clients’ preferences, we enhance their brand image.
STEP 3: CUSTOMIZATION OF YOUR FLORAL TRICYCLE
Our design team listens to your needs and customizes your tricycle according to your brand’s graphic charter.
Clearly display your brand message or an advertising slogan on the tricycle to effectively communicate with your target audience.
Equip the tricycle with interactive elements like flower bouquets or offer engaging activities such as bouquet assembly to create a memorable experience and encourage word-of-mouth.
At the end of the event, we provide a detailed document analyzing the event’s performance. It typically includes information on event reach, audience engagement, media feedback, and social media interactions.
THE STREET MARKETING OFFER IS COMPREHENSIVE
We believe in the power of street marketing to create a connection between your brand and your audience.
THE TRICYCLE
A unique vehicle and trendy stand, it is practical and can be adapted to your needs.
CUSTOMISATION
We help you design, organise, and achieve the unique event of your dreams: everything is customisable.
THE STAFF
You are not alone; our team supports you every step of the way, from concept to the event’s end.
Eco-responsibility
In a CSR approach, our suppliers, products, and consumables are eco-friendly, organic, and locally sourced.
NOW IS THE TIME TO MAKE NOISE FOR YOUR BRAND !
Be bold, be visible, be unforgettable.
LET’S TURN YOUR IDEAS INTO A STRIKING STREET MARKETING CAMPAIGN.
YOUR STREET MARKETING STRATEGY IN 5 SIMPLE STEPS.
Everything is done to make your life easier and pave the way to success.
YOUR EXPECTATIONS
Understanding your objectives and target audience.
THE STRATEGY
Planning and implementing your personalized campaign.
THE HUMAN TOUCH
Setting up a team: manager, hosts, hostesses, animators.
THE LOGISTICS
Managing all logistical aspects of your campaign.
THE REPORTING
Providing a detailed post-campaign report, a complete end-of-event brief, and photo and video coverage.
OUR OTHER MARKETING ACTIONS
FAQ
Our lab is located in London, as well as most of our events. However, we travel everywhere, in UK and abroad according to your needs. We have already had the opportunity to carry out many events, as well as street marketing operations in beautiful locations in Paris, Madrid, Brussels, Geneva, Mykonos, Milan, and New York.
For perfect organization, it would be preferable to confirm your event at least 5 days in advance to allow us time to book teams, place orders, block equipment, and tricycles. However, we are committed to making your event a success, even if it is a last-minute reservation !
We are fully autonomous in most of our animations. We offer a turnkey service by bringing the equipment and our teams to set up, animate, and tidy up post-event.
We need you to provide access to power outlets and spaces for our carts!
Customization is our strength and our added value.
We offer complete customization, from the stand (tricycle / buffet) to the waitstaff uniforms, as well as the consumables, whatever they may be. You provide us with the visuals, and we take care of the rest.
As tricycles have a fairly significant weight, we prefer buffets in case of events on floors without an elevator. They are less bulky and facilitate installation.
We have a fleet of over 300 tricycles, with modules adapted to all types of culinary animations: for cooking, keeping cold, and also a smooth work surface. They were imagined and built directly by the Lily’s Carts team, with eco-responsible materials, and are the key elements for creating food courts for your events.
We can serve from 20 to 10,000 people. We have a strong team of headwaiters, servers, and runners to make your event a great success. We ensure fast service thanks to the expertise of the Lily’s Team.
We plan to arrive 2 hours in advance to prepare and set up everything. We adapt this time depending on the number of stands present and the size of the event.