Product Sampling Agency in London
Put your product in people's hands. We design and run product sampling campaigns with branded tricycles, kiosks and carts, staffed by our team, in London and across the UK.
WHAT WE CAN SAMPLE
Food and drinks, from coffee and juices to snacks and ice cream; beauty and wellbeing products; flowers; and printed vouchers or QR codes that lead to an offer.
WHERE WE SAMPLE
Stations and business districts, high streets, shopping centres, university campuses, offices, festivals and sporting events. Sampling on public or private land needs the landowner’s or the council’s permission, which we check with you for each location.
Lipton brilliantly showcased their iced tea cans by orchestrating a refreshing and innovative street marketing campaign. As winter approached, Lily customised a fleet of tricycles in Lipton’s vibrant colors, transforming them into mobile ambassadors with a skiing theme. These tricycles roamed the streets of Paris, distributing chilled cans to people seeking thrills. This clever strategy not only captured the essence of winter sports but also offered passersby a moment of relaxation and refreshment, reminiscent of enjoying iced tea after a day on the slopes.
WHY SAMPLE FROM A BRANDED TRICYCLE
It goes where your audience is
A tricycle moves between stations, high streets, campuses and offices in a single day.
It is impossible to miss
The cart is dressed in your colours, from the canopy to the cups.
It keeps products in good condition
Carts can be fitted with cold modules for chilled or frozen products.
It starts conversations
Our team is briefed on your product and your key messages before the first sample.
WHAT WE MEASURE
Samples handed out, contacts collected with consent, codes or vouchers redeemed, and photos for your social channels.
THE TRICYCLE
CUSTOMISATION
THE STAFF
ECO-RESPONSIBILITY
PLAN YOUR SAMPLING CAMPAIGN
Tell us your product, your audience and your dates, and we will come back with a plan.
HOW A SAMPLING CAMPAIGN WORKS
We leverage our experience and expertise for your success.
BRIEF
Your product, your audience, your dates and your target number of samples.
PLAN
Locations, timings, team and the cart set-up.
BRANDING
The tricycle, kiosk or cart is dressed in your colours.
THE DAY
Our team runs the campaign on site.
REPORT
Samples handed out, photos and feedback from the day.
OUR OTHER MARKETING ACTIONS
Product sampling: your questions answered
Yes. Our carts can be fitted with cold modules.
Usually, yes. Permission depends on the location: the council for public spaces, the owner or manager for stations, shopping centres and private land.
Yes. The same set-up can travel as a roadshow across the UK.
LES CHARRETTES DE LILY ◯ LES CHARRETTES DE LILY ◯ LES CHARRETTES DE LILY ◯
LES CHARRETTES DE LILY ◯ LES CHARRETTES DE LILY ◯ LES CHARRETTES DE LILY ◯