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Street Marketing
Branded tricycles, sampling teams and street activations that stop Londoners in their tracks, designed, built and run by our own team.
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Street Marketing Agency in London

Street marketing that people actually stop for

From product sampling to full-scale street activations

Londoners walk past hundreds of messages a day. Ours are the ones they stop for. Since our first campaigns in Paris, we have run more than 650 street marketing operations for fashion houses, beauty brands and leading retailers, now from our London workshop.

Every campaign is built around a moving centrepiece: a tricycle, kiosk or cart designed in your colours and crafted in our own workshop. It is staffed by a team trained to start real conversations, not just hand out flyers.

  • Product sampling: put your product in people’s hands at the right place and the right time.
  • Drive-to-store campaigns: guide passers-by from the pavement to your shop door.
  • Branded giveaways: flowers, sweets, hot drinks or goodies that people remember.
  • Roadshows and multi-site tours: one concept rolled out across London and other UK cities.
  • Street teams and brand ambassadors: trained, presentable and on-brand.

Add a wheel of fortune and watch the crowd gather

A branded prize wheel turns a passing glance into a moment of play. Guests spin, win a sample or a discount, and leave with a story to share. You leave with engagement and, if you wish, captured data.

Brands that took to the street with us

Bonne Maman: tasting stands set up in high-footfall locations, inviting passers-by to try the brand’s jams on the spot. A direct, generous way to turn a sample into a memorable taste of the brand.

Longchamp: flower tricycles and kiosks deployed in Paris and London, with 2,000 daisy bouquets handed out to passers-by. A simple gesture that turned busy pavements into a brand moment.

Tommy Hilfiger: hot chocolate offered to the public from our branded tricycles, a warm welcome that drew people towards the brand.

Charlotte Tilbury: a beauty activation outside Sephora, designed to stop shoppers and bring them into the world of the brand. Planning a tasting or a sampling campaign? Discover our product sampling agency service.

lily-street-marketing
lily-street-marketing

Your tricycle, your colours, your rules

Clean tags: leave your mark

Temporary, stencil-cut markings that guide passers-by towards your activation, always within local rules.

Helium balloons: impossible to miss

Visible from across the street, they make your activation easy to spot and even easier to photograph.

Giant banners: a message that travels

Your key message, printed at a scale that reads from the other side of the road.

Guerrilla touches: make a bold impression

Surprise installations and unexpected formats that get your brand talked about.

One partner, from first sketch to final report

Everything handled by one team, so nothing gets lost along the way.

The tricycle

Designed and built in our London workshop, part eye-catching vehicle, part fully equipped stand.

Bespoke design

Every element is adapted to your brand, from the vehicle to the uniforms and packaging.

Our people

A campaign manager, brand ambassadors and hosts, with you from the first idea to the final day.

Responsible choices

Local, eco-conscious suppliers and consumables wherever possible.

Ready to make some noise for your brand?

Be bold, be visible, be unforgettable.

Let’s take your brand to the streets

Your campaign in five steps

A clear process, so you always know what happens next.

Brief

Your objectives, audience and key locations.

Cible

Strategy

Concept, routes, timings and sampling plan.

People

A dedicated team, trained on your brand: campaign manager, brand ambassadors and hosts.

Logistics

Equipment, stock, transport and set-up, all handled for you.

Reporting

A post-campaign report with key figures, photos and video, ready to share with your team.

Street marketing: your questions answered

How much does a street marketing campaign in London cost?

It depends on the number of days, locations, staff and the level of branding. Once we know your objectives, we send a tailored proposal within the same working day.

Where can you run a street marketing campaign in London?

Anywhere your audience is: high streets, shopping districts, outside your store, at stations or at events. We also run campaigns across the UK and in Europe.

Can you handle product sampling for food, drink or beauty brands?

Yes. We plan quantities, storage, hygiene and distribution, and our teams report how many samples were handed out at each location. More on our product sampling page.

Can the tricycle be fully branded in our colours?

Absolutely. Branding, uniforms, cups and packaging can all be adapted. Share your brand guidelines and our studio will take care of the rest.

How far in advance should we book?

Five working days is usually enough for a standard campaign. For a bespoke build, we will agree the timeline with you at the briefing stage.

Do you provide a report after the campaign?

Yes. You receive a report with key figures, photos and video, ready to share with your team.