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Christmas Window Display Design in London

Windows that stop people on the pavement

In December, London’s shop windows become a stage, and shoppers walk from one to the next. A Christmas window is often the first conversation a customer has with your brand, long before they step inside.

We design, build and install Christmas window displays for luxury boutiques and flagship stores. Our team turns your brand story and this season’s products into a scene that feels generous, surprising and unmistakably yours, then removes it cleanly when the season ends.

Inside the store, we can continue the story with Christmas decorations, a dressed Christmas tree or a hot chocolate cart to welcome shoppers.

Piaget branded tricycle kiosk with Christmas garland, designed by Les Charrettes de Lily
Christmas kiosk dressed with fir garland

Designed and made in London

Every window is built in our London workshop, the same place where we design and make the branded tricycles and kiosks that luxury houses use for their activations.

That means props, structures, garlands and lighting made to measure for your window, with your products placed at the heart of the scene rather than lost in the decoration.

For Piaget, we created a white kiosk dressed in fir garland to welcome passers-by outside the boutique: the kind of festive detail that turns a shop front into a destination.

From a single boutique to stores across the UK, we adapt one concept to every window you need.

Gold Christmas ornaments for a window display
Glass baubles for a festive window

From brief to installation

Brief and measurements
Your products, your story for the season and the exact dimensions of each window.
Concept and visuals
We present a creative concept with visuals, materials and a tailored quote.
Made in our workshop
Props, structures and decorations are built and finished in our London workshop.
Installation and removal
Our team installs at a time agreed with you and your landlord, and removes everything after the season.

Why brands choose Lily

From the first sketch to the last pine needle, one London team.

Our London workshop

We design and build in London, which keeps every detail under our control.

Bespoke design

Every window starts from your brand: colours, materials, products and the story you want to tell.

Our people

Experienced installers who work cleanly and discreetly in busy shops.

Responsible choices

Materials chosen to last, reused where possible and removed responsibly after the season.

Your story, your colours, our workshop

Ready to create a Christmas window people stop for?

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Let’s design your Christmas windows

Christmas windows for every kind of store

We create Christmas window displays in London and for stores throughout the UK.

Luxury boutiques

Refined windows that reflect the craftsmanship of your house.

Flagship stores

Larger scenes and series of windows that tell one story from end to end.

Hotels and restaurants

Festive frontages and windows that invite guests in from the cold.

Pop-up stores

Christmas windows and fit-outs for seasonal pop-ups and gifting shops.

Showrooms

Displays that showcase your products in a warm, festive setting.

Inspiration for your Christmas windows

Festive kiosk outside a boutique
Christmas tricycle kiosk
Decorated Christmas tree
Christmas decoration details
Handmade Christmas decorations

Complete your Christmas

Lobbies, receptions, exteriors and shop floors dressed for the season.

Real or artificial trees of every size, installed, dressed and recycled.

Festive chalets dressed in your colours, ready to welcome guests.

Real melted chocolate served from a cart in your colours.

Every Christmas idea for your office, clients and brand in one place.

Christmas window displays: your questions answered

How far in advance should we plan our Christmas windows?

As early as possible. A bespoke window needs time for the concept, the visuals and fabrication in our workshop, so contact us as soon as your Christmas plans take shape.

Can you include our products in the display?

Yes, and we recommend it. Your products sit at the heart of the scene, framed by props, decoration and lighting designed around them.

Do you design windows for several stores?

Yes. We adapt one concept to every window, in London and throughout the UK.

When do you install the windows?

At a time agreed with you and your landlord, to avoid disturbing your customers.

Do you remove the display after Christmas?

Yes. We take everything down after the season and reuse or recycle materials wherever possible.

Can you decorate the inside of the store as well?

Yes. We also create Christmas decorations for shop floors and supply dressed Christmas trees.

LES CHARRETTES DE LILY ◯ LES CHARRETTES DE LILY ◯ LES CHARRETTES DE LILY ◯

LES CHARRETTES DE LILY ◯ LES CHARRETTES DE LILY ◯ LES CHARRETTES DE LILY ◯