Drinks Sampling and Drinks Marketing in London
Taste is the best argument
People rarely buy a drink they have never tasted. Drinks sampling gives them that first sip, in the street, in a store or at an event, from a branded set-up that looks like your brand.
We have served hot chocolate from branded tricycles for Tommy Hilfiger, and coffee with real baristas, plant milks and branded cups for Burberry, Paul Smith and Loewe. Our carts and mobile bars can serve hot and cold drinks and, with the right licence, alcoholic drinks.
Discover our hot chocolate cart, coffee cart and mobile bar.
Drinks we can sample
Coffee and tea: served by real baristas.
Hot chocolate: a winter favourite in the street.
Juices, smoothies and soft drinks: fresh and cold for summer campaigns.
Beer, prosecco and spritz: served under the right licence.
How we run your drinks sampling
Why brands choose Lily
One team, from the first call to the last guest.
The cart
Designed and built in our London workshop, eye-catching and fully equipped.
Bespoke design
Every detail adapted to your brand, from the cart wrap to the cups and napkins.
Our people
Friendly hosts who represent your brand with warmth, from set-up to the last guest.
Responsible choices
Local suppliers where possible, reusable equipment and waste kept to a minimum.
Your drink, in the right hands
Ready to get your drink tasted?
Discover our Instagram account.
Let’s plan your drinks sampling
Drinks sampling for every goal
We sample drinks in the street, in stores, at events and in offices across London.
Street sampling
Reach commuters and passers-by.
In-store tastings
Convince shoppers at the shelf.
Festivals and events
Refresh busy crowds.
Office sampling
Reach professionals during the day.
Product launches
Let people taste something new.
Our drinks activations
Explore our drinks and sampling services
Our street marketing services
Drinks sampling: your questions answered
Drinks sampling means offering free tastes of a drink to your target audience, in the street, in stores or at events, so they discover it and remember it.
Serving alcohol in the UK requires a licence. At most venues, service takes place under the venue’s premises licence; elsewhere a Temporary Event Notice may be needed. Tell us about your venue when you book and we will talk it through with you.
Yes. Branded cups and napkins are part of many of our campaigns.
Yes. We install a cart in the lobby or a shared space, with the building’s agreement, to reach professionals during the working day.
Yes. See our food marketing and product sampling pages.
It depends on the duration, the number of locations, the team and the level of branding. Send us your brief for a tailored quote.
Yes: hot chocolate served from Tommy Hilfiger branded tricycles. Read the Tommy Hilfiger case study.
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