In-Store Activations and Field Marketing in London
Meet shoppers at the moment of choice
The best moment to convince someone is when they are standing in front of the shelf. In-store activations put your product in shoppers’ hands: a tasting, a demonstration, a beautiful stand and a team that knows what to say.
We have run tasting stands for Bonne Maman, a beauty activation for Charlotte Tilbury outside Sephora, and coffee carts for Burberry, Paul Smith, Loewe and Moynat.
Discover our product sampling, shopping centre promotions and drive-to-store campaigns.
In-store formats
In-store sampling and tastings: let shoppers taste before they buy.
Product demonstrations: show how your product works and why it matters.
Branded stands and kiosks: a tricycle, cart or kiosk in your colours.
Retail activations: a moment around a launch or a seasonal event, inside or right outside the store.
How we run your in-store activation
Why brands choose Lily
One team, from the first call to the last guest.
The cart
Designed and built in our London workshop, eye-catching and fully equipped.
Bespoke design
Every detail adapted to your brand, from the cart wrap to the cups and napkins.
Our people
Friendly hosts who represent your brand with warmth, from set-up to the last guest.
Responsible choices
Local suppliers where possible, reusable equipment and waste kept to a minimum.
Your product, in the right hands
Ready to meet your shoppers?
Discover our Instagram account.
Let’s plan your in-store activation
In-store activations for every retailer
We run activations in food halls, department stores, boutiques and shopping centres across London.
Supermarkets and food halls
Tastings at the shelf.
Department stores
Demonstrations and branded stands.
Beauty and fashion boutiques
Experiences that match your brand.
Shopping centres
Kiosks and activations in the mall.
Launch weeks
A boost when a product arrives in store.
Our activations
Explore our retail marketing services
Our street marketing services
In-store activations: your questions answered
An in-store activation is a live brand moment inside or right outside a shop: a tasting, a demonstration or a branded stand, run by a team that engages shoppers at the moment they choose what to buy.
Field marketing covers the face-to-face actions a brand runs in the field, from stores to events. We focus on in-store activations, tastings, demonstrations and staffed stands.
No. We focus on activations, tastings and demonstrations that engage shoppers. For merchandising or audits, a specialist field marketing agency is a better fit.
Usually the brand or its retail contact agrees the activation with the store. We then work to the store’s rules for space, timings and hygiene.
Yes, from tasting stands to hot drinks. See our food marketing and drinks sampling pages.
We agree the indicators with you beforehand, such as samples handed out, conversations held or sales reported by the store during the activation.
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