Guerrilla Marketing Agency in London
Surprise people, the right way
Guerrilla marketing is the art of surprising people where they least expect a brand: a flower handed out on a grey morning, a branded tricycle appearing outside a station, a playful message stencilled on the pavement. It costs less than a billboard and people remember it far longer.
We create guerrilla campaigns that are bold but respectful: clean, temporary and within local rules. Longchamp’s flower tricycles handed 2,000 daisy bouquets to passers-by in Paris and London; Tommy Hilfiger surprised the public with free hot chocolate from our branded tricycles.
Guerrilla tactics work hand in hand with our street marketing, sampling and drive-to-store campaigns.
Guerrilla tactics we use
Clean tags: temporary stencil markings on the pavement, washed away after the campaign.
Surprise giveaways: flowers, hot drinks or sweet treats from a branded tricycle.
Pop-up moments: a kiosk or cart that appears for a day in an unexpected place.
Playful games: a wheel of fortune or challenge that draws a crowd.
How we run your guerrilla campaign
Why brands choose Lily
One team, from the first call to the last guest.
The cart
Designed and built in our London workshop, eye-catching and fully equipped.
Bespoke design
Every detail adapted to your brand, from the cart wrap to the cups and napkins.
Our people
Friendly hosts who represent your brand with warmth, from set-up to the last guest.
Responsible choices
Local suppliers where possible, reusable equipment and waste kept to a minimum.
Bold ideas, clean execution
Ready to surprise London?
Discover our Instagram account.
Let’s plan your guerrilla campaign
Guerrilla marketing for every goal
Short, sharp campaigns that create buzz around a launch, an opening or a message.
Product launches
Create buzz around something new.
Store openings
Make the neighbourhood talk about you.
Social content
Photogenic moments people share.
Events
Surprise visitors before they arrive.
Causes and campaigns
Make a message impossible to ignore.
Our street activations
Explore our outdoor marketing services
Our street marketing services
Guerrilla marketing: your questions answered
Guerrilla marketing uses unexpected, low-cost tactics in public spaces to surprise people and get a brand noticed and talked about, such as street activations, surprise giveaways or pavement art.
It can be, if it respects local rules. We avoid flyposting and permanent markings, use temporary clean tags and check permissions for each location with you.
Longchamp’s flower tricycles handing 2,000 daisy bouquets to passers-by turned busy pavements into a brand moment without a single poster.
Often less than traditional advertising. The cost depends on the duration, locations, team and production. Send us your brief for a tailored proposal.
Guerrilla marketing is a creative approach based on surprise; street marketing is the wider field of activations in public spaces. Most of our campaigns combine both.
We agree the indicators with you beforehand, such as people reached, samples handed out, social mentions or footfall.
Reverse graffiti, also called clean tagging, creates a message by cleaning a dirty surface through a stencil instead of adding paint. It is temporary and fades naturally. We use it in guerrilla campaigns, subject to local permissions.
Yes: Longchamp’s flower tricycles handed out 2,000 daisy bouquets in Paris and London. Read the Longchamp case study.
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