Store Opening and Product Launch Events in London
Open with a moment people remember
A new store or a new product only gets one launch day. We help brands make it count: street teams and flower tricycles to bring people to the door, coffee carts and tastings to welcome them, and a setting that looks like your brand in every photo.
Our coffee carts have served guests for Burberry, Paul Smith, Loewe and Moynat, and Longchamp’s flower tricycles handed out 2,000 daisy bouquets in Paris and London.
See also our drive-to-store campaigns, coffee cart hire and pop-up shops.
What we bring to your launch
Before the doors open: street teams and drive-to-store actions in the neighbourhood.
On the day: coffee carts, mobile bars and tastings for your guests.
Showcase: branded tricycles, kiosks or a pop-up for your product.
How we prepare your launch
Why brands choose Lily
One team, from the first call to the last guest.
The cart
Designed and built in our London workshop, eye-catching and fully equipped.
Bespoke design
Every detail adapted to your brand, from the cart wrap to the cups and napkins.
Our people
Friendly hosts who represent your brand with warmth, from set-up to the last guest.
Responsible choices
Local suppliers where possible, reusable equipment and waste kept to a minimum.
One launch day, done properly
Opening soon?
Discover our Instagram account.
Let’s plan your launch
Launch events for every brand
We create launch moments for fashion, beauty, food and lifestyle brands across London.
Store openings
Bring the neighbourhood to your door.
Product launches
A moment around something new.
Relaunches and refits
Show customers what has changed.
VIP evenings
Hospitality for your best clients.
Seasonal launches
New collections and festive windows.
Brand moments we have created
Explore our launch services
Our street marketing services
Store openings and launches: your questions answered
By creating a moment people want to join and share: a striking set-up outside the store, a warm welcome with drinks or tastings, and street teams that bring passers-by to the door.
Let people experience the product: a tasting, a demonstration or a branded pop-up, combined with hospitality and a photogenic setting that matches your brand.
Yes. Our drive-to-store teams invite passers-by in the surrounding streets to visit the store, with flyers, samples or offers.
Yes. Our coffee carts come with real baristas, plant milks and branded cups.
We design and run the live side of launches: the experience, the stands, the street teams and the hospitality. We can work alongside your PR or creative agency.
Ideally several weeks ahead, especially if you need branded carts or a bespoke set-up. Tell us your date and we will tell you what is possible.
Yes: 10 carts and a cocktail bar for 350 guests at an Orange event for the reopening of Notre-Dame. Read the Orange case study.
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